Erik Dietrich on the Business of Marketing | Substack

An Actually Strategic Way to Do SEO Competitor Analysis

I just spent part of my morning writing up internal documentation to operationalize so-called SEO competitor analysis. If you don't believe me and think…

Nov 29 •

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Why SEO Consulting Shouldn't Exist

This isn't a clickbait title. I genuinely stand by the position that "SEO consulting" is a service that shouldn't exist in the economy. But before I…

Nov 21 •

Creating A Company-Engineer Blogging Program

I've been on a listening tour of late, talking to product marketers that own their business's content production, among others. My aim has been to…

Nov 16 •

Gut Check Time: The "Are You Sure You Want Organic Traffic" Checklist

Today I'm going to dive into a topic and a situation that comes up constantly among clients and prospects. It's the "You say you want organic traffic…

Nov 7 •

The Agency Client Bill of Rights

Lately, within the account management function of Hit Subscribe, we've been swatting around a philosophical question. Rather than having disparate sales…

Oct 17 •

Failing Without Knowing Why: The Tragedy Of Performative Content

(Editorial note: I originally wrote this post over on the Hit Subscribe blog. ) I'm going to dive into something today that I consider nuanced but…

Sep 26 •

Link Building for Non-Scumbags: Build Authority Without Being Awful

If the title here seems aggressive, my hope is that you'll empathize with me by the time you're done reading. Throughout this post, I'm going to post…

Sep 19 •

Keyword Research Case Studies: Glossaries

My quest to document content campaigns and their keyword research tactics lurches on today. For this particular installment, I'm going to document one…

Jun 30 •

Erik Dietrich on the Business of Marketing

Erik Dietrich on the Business of Marketing

The subset of my content that has to do with digital marketing.

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